ForumsInternet/eCommerce

hmm...it looks like my comment never went through. =(

Wow! I just learned more from this one post than I have in a week of research on this subject. Thank you for the well written response to a tough question.

Thank you very much!! I've spent days researching this and this is the best information I've seen to date. I really appreciate it. You're right about the keywords for the primary page. And on the page rank thing, I had the scale backwards. Also on the links to the other sites looking spammy, I'll take care of those right away.

Thanks again!!

Right - attempting to get PR is very difficult - BUT - there are other more immediate items you can do!

See my i2law.com site then go to "Top Links" and link to "Top Management List" - this site has been in this position for over 3 years!!
Change your img tag src name from img03.jpg to use your best 3 keywords followed by text about what image means in words; ei, include state CA and zip code or large nearby city name (interested parties will want to know this upfront)
Always us lowercase words in your meta tags - Google typically ignores uppercase words.
Use the alt and title tags with your img tags to increase your keyword and multiplicity.
Put your title tag after the head tag
Change the Order Now (no SEM value) to Top Buys in your title tag
Break up the domain address into words "Home Foreclosures Found" or "Top Homes Found" - the value of your domain name is the value of your domain name + title + meta tags + keywords in content title + title words repeated in content txt
Make sure all the meta keyword content are unique such as how you did your Order Now page but all lowercase words

Dear Max,

You seem to be very willing to be helpful. So, as self-appointed king of the technical incompetents, I'd like to ask you to clarfify something that has long confused me that you'll probably find REALLY dumb:

I know about links, backlinks, recipruical links, and all that. But my really dumb question is: WHERE and HOW does one insert links in their website? I'm told just having a 'link page' is fairly worthless.
So WHERE do they go---just incorporate them somehow in the content of any given page?

Also, can you please explain 'meta tag'. What are they? How does one use them or insert them in one's webpages?

Thanks.

Hey there,

I'd love to tackle this one. So I think there may be a LITTLE bit of confusion as to how building links actually benefits your website. I'll try to explain here as best as I can. So link building is one of the 3 pillars of SEO that I advocate.

1. The first pillar being "Content"
2. The second pillar being "Internal Architecture"
3. The third pillar being "External Links"

Before I answer this question, I feel I should give a very quick spiel on PageRank. The higher your PageRank, the more likely your page will rank in the search engines. The way to increase your PageRank is to optimize your page, but more importantly build more links TO your site FROM other sites. So to sum it up, the more links you have pointing to your page from other sites, the more your PageRank will go up. On the flipside, if you have an abundance of links going TO other sites FROM your site, your PageRank will typically go down. This is why having link farms, or a dedicated link exchange page is a horrible idea as it gives absolutely no value to your site.

The answer to your question requires all 3 pillars. I think what you are talking about is the 2nd pillar. How to incorporate links within your content to other pages on your site right? If that's the case, this depends on the size of your site and how it is structured. Something like this is going to vary per website so unfortunately I cannot give you a generic answer on that one. However, I am going to be launching my subscription-based SEO consulting website very shortly where I would be able to sit down and answer that kind of question in detail, specifically tailored to your website.

Building links FROM other sites TO your site is what is going to add value to your site in the eyes of the search engines.

To explain meta tags, if you go to Google and perform a search for any keyword, the blue link you see is the Title Tag. The snippet of text under that is the Meta Description. These two tags are the most important on-page factors you can change to start seeing some improvements. There is also a Meta Keywords tag, which in the past was abused by spammers so the search engines pay very very very very very little attention to this tag. Basically, the only purpose that I see this tag used for could be for variations and misspellings of your targeted keywords. I think my new e-book (which is FREE if you sign up on my website) that will be released on March 25 will answer your questions regarding actually HOW to implement the meta tags on your website.

Hope this helps!

Whoa...that came out kind of weird. Is anybody else seeing that strange string of code before my response?

My response starts with:

"-"